#1: How Strong of an effect does the media have on a persons beliefs and ideals?
Phillips: I think the media is able to influence opinion change in small doses, but is not able to change the overall opinions of a viewer. However, many small changes of public opinion added together could equal a large swing in public opinion.
#2: Does the media do a good job at changing the viewers beliefs and ideals or does the media just help confirm a viewers ideals?
Phillips: I think most people watch the news outlet they are most comfortable with and that is usually the outlet that confirms what they already believe.
#3: Are all media outlets bias?
Phillips: Yes. Think of the three roles of media. Those roles require bias.
#4: Would you say that persons beliefs, views, or Ideals are past down
through family or are they acquired from external sources, factors, and life events?
Phillips: Both. I think your background has the most impact on your personal ideology. Parents certainly are a large part of that. But, some are likely to do the opposite of what their parents believe. Others will do exactly what their parents do. Socioeconomics are the largest factor. Being rich or being poor impact your world view the most.